Ever since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent "commitment" to ensure that surfers and adwords advertisers have "good" experience using google by forcing up to 10x times the cost of per click (my personal experience is 16.18 per click), a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been merciless in their position as attested by the number of complaints in adsense help forum.
Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are, Impressions - The number of impressions is the number of times an ad is displayed. CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). PPC - The pay-per-click is the amount you pay each time a user clicks on your ad PPA - Pay per Acquisition or Cost per sales PPM - Pay per thousand impression PPV - Pay per Visitor
Yahoo Publisher Network (YPN) PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.)
Azoogle PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended.
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